Publication: Business Day Date: 2005-11-16 Reporter: Reporter:

The 55/45 Principle

 

Publication 

Business Day

Date

2005-11-16

Web Link

www.bday.co.za

 

In many ways, the decisions that newspaper editors have to make are similar to the decisions politicians make, except for one crucial difference. Sometimes political changes are dramatic and quick, but generally the wheels turn slowly simply because the ship of state is so large. But what politicians often fail to appreciate is that the press faces something akin to an election every day (or every week) in the market of readers’ choices. And it often doesn’t have the luxury of time. The credibility of the publication and the art of editorship depend on making more good decisions than bad, rather than divine perfection.

So, was the Sunday Times correct to publish the news that a rape complaint had been laid against African National Congress deputy president Jacob Zuma? It appears to have investigated the story as thoroughly as possible, and reflected its findings without bias. The story was, on balance, in the public interest and in this sense, it can be defended. Other publications have since endorsed its findings. That does not get the newspaper quite out of the moral hole, however. A rape accusation, let alone a conviction, in SA is a crippling thing. It is hard to see how Zuma might recover his dignity even if the allegation fades away.

Whether the story was legally defensible is another matter. Section 53(5)(a) of the Criminal Procedure Act prohibits, in the case of sexual offences, the publication of names of both the victim and the alleged perpetrator prior to trial.

But that canny old hawk Henry Kissinger once said many political decisions are 55/45; in other words, the margin between a good decision and a bad one is often very small.

Quoting another canny old hawk, Kissinger said Bismarck believed the best a politician could do was “make sure that you see the Lord marching through world history. And then to jump and hang on to his coattails, so that you are carried along as far as possible”.

And so it is with dramatic stories like the Zuma rape allegation. The claims by the Congress of South African Trade Unions and other political organisations that publishing the story was irresponsible and slanderous are not without merit. But they are also inconsistent. Where, for example, were the outraged statements from Cosatu and the ANC Youth League when Bulelani Ngcuka was obviously smeared with false allegations that he was an apartheid spy? It’s easy to get on your moral high horse in defence of your champion. But to be consistent you also have to stand up when your opponents’ rights are trampled on.

With acknowledgements to Business Day.